[12 selections] Summary of Delicious Foods in Okage Yokocho and Oharai Machi

Ise City
Posting date: 2023.04.06
[12 selections] Summary of Delicious Foods in Okage Yokocho and Oharai Machi

This time, we will introduce you about delicious foods in Okage Yokocho and Oharai Machi.

There are many restaurants along the approach to Ise Jingu, so it's perfect for eating while walking! We have picked up 12 selections from classic local dishes to popular menus.

*Information is current at the time of the interview.
Please check the latest information of each facility and store.

What is Okage Yokocho & Oharai Machi?

"Okage Yokocho" is located in a section of Naiku Monzen-cho, where representative buildings of Iseji from the Edo period to the Meiji period have been relocated and recreated.

The site of about 4,000 tsubo is full of fun spots, such as restaurants and souvenir shops unique to Ise-Shima.

On the other hand, "Oharai Machi" refers to a beautiful cobblestone street that stretches approximately 800 meters from Ujibashi Bridge along the Isuzu River.

The townscape of gables, gabled roofs, and gabled roofs unique to Ise is lined up. The streets are lined with souvenir shops, restaurants, and merchant houses, so you can enjoy walking around the town after visiting the shrine.

Classic Custard Pudding x Rich Soft-serve Ice Cream
Yamamura Nyugyo's "Yamamura Pudding Soft"

"Yamamura Nyugyo" was founded in 1919. The characteristic of Yamamura Nyugyo is "pasteurization  & sterilization", which is sterilized while stirring slowly at 85℃ for 15 minutes. It preserves the original taste of the milk and gives it a rich flavor.

“Yamamura Pudding” uses such Yamamura milk and freshly laid eggs from Mie Prefecture. No additives are used, and you can enjoy the original rich flavor of the ingredients.

Rich milk and gentle pudding are the best match! To-go is also available.

[Yamamura Milk School Naiku-mae store]
Address: 37-3 Nakaga Shuraku, Ujiimazaikecho, Ise City, Mie Prefecture


The Aroma of Soy Sauce is Exquisite!
Ise Soy Sauce Honpo "Ise Yaki Udon"

At “Ise Shoyu Honpo”, you can enjoy “Ise Yaki Udon,” which is Ise’s specialty, “Ise Udon,” grilled on an iron plate. There is no doubt that you will be drawn to the fragrant aroma of soy sauce. It's cooked on an iron plate after you order, so you can eat freshly made!

The soft and chewy udon noodles are perfectly blended with the aroma of Ise soy sauce. Add a soft-boiled egg to make it even more delicious!

They also sell "Ise soy sauce soft served ice cream", so please check it out.

[Ise soy sauce main office]
Address: 52 Uji Nakanokiricho, Ise City, Mie Prefecture


Hand-baked Aroma!
Dangoya "Mitarashi Dango" & "Kuromitsu Dango"

Dangoya is a dango (dumplings) specialty store facing Oharai Machi Dori. Since they use Joshin flour made from domestic non-glutinous rice, you can enjoy the full flavor of the rice. Since it is hand-baked in the store, the aroma is also a key point.

Our recommendation is the “Kuromitsu Dango,” which is unique to Ise. Plenty of brown sugar syrup, which has been popular in the Ise region, is sprinkled on top. Rich brown sugar syrup and fluffy dumplings are the perfect match!

Address: 12 Uji Nakanokiricho, Ise City, Mie Prefecture

Freshly Fried and Crispy!
"Katana Karaage” & “Iseshima Highball”

There are also foods that go well with alcohol!

This is a "Katana karaage (fried chicken)" that looks like a sword. It is 4 large juicy fried chicken skewers. The last part of the skewer can be made easier to eat by moving the tsuba (flange) up.

A set with "Iseshima Highball" is also recommended! It is a local highball made by adding carbonic acid to the aged shochu "Kounen", which has been loved for a long time in Ise-Shima. The nostalgic design of the bottle is also cute, and you can enjoy the refreshing carbonation.

[Katana Karaage]

The Original Simple Taste of the Ingredients!
Ebiya Shoten "Abalone Skewer"

1 minute walk from the torii gate of Ise Jingu (Inner Shrine). Ebiya Shoten/Abalone Kushiyatai is located in Oharai Machi which flourishes as Torii-mae-machi. Recommended is the abalone skewer! You can get a whole one for 850 yen!

The thick abalone is simply grilled with salt or with homemade butter soy sauce. It's soft, juicy, and you can eat it in no time.

[Ebiya Shoten / abalone skewer stand]
Address: 13 Uji Imazaikecho, Ise City, Mie Prefecture


Outstanding Crunchy Texture!
Denbei "Cucumber Stick"

“Denbei” is a pickle shop specializing in “Ise takuan (pickled radish)”. The storefront is lined with pickles made with fresh seasonal vegetables!

The recommended eating while walking gourmet is "cucumber stick". A whole pickled cucumber is stuck on a stick. The crunchy texture and just the right amount of salt are irresistible.

It's salty and hydrating, so it's perfect for the hot season!

Address: 52 Uji Nakanokiricho, Ise City, Mie Prefecture

Plenty of 9 Kinds of Healthy Ingredients!
Wakamatsuya "Ise Hiryozu"

Wakamatsuya, a long-established store of Ise Kamaboko (fish cake), founded in 1903, recommends "Ise Hiryozu". "Hiryozu" means "Ganmodoki (a fried bean curd cake with vegetables)".

Based on tofu and fish paste, it contains plenty of 9 kinds of healthy ingredients such as Ise hijiki seaweeds, shiitake mushrooms, carrots, and quail eggs.

The point is that you can enjoy various flavors with each bite. It's full of volume, but you'll be able to eat it!

Address: 52 Uji Nakanokiricho, Ise City, Mie Prefecture


A Simple Taste that has been Popular Since the Meiji Era
"Yokocho Panju", a Yokocho-yaki Restaurant

At Yokochoyaki Restaurant, you can taste panju, a simple snack that has been popular in Ise since the Meiji period.

Fluffy dough made with wheat from Mie Prefecture and plenty of koshian made with azuki beans from Hokkaido! The key point is the scent of green laver. There is no doubt that once you eat it, you will be addicted to it. There is also a set in box, so it is also recommended as a souvenir.

[Yokocho-yaki Restaurant]
Address: 52 Uji Nakanokiricho, Ise City, Mie Prefecture

Refreshing & Gentle Sweetness
Tofuan Yamanaka "Otofu Soft"

“Tofuan Yamanaka” is the only manufacturer that makes tofu using the underground water of the Isuzu River.

The recommended gourmet while eating is "Otofu soft". A healthy soft-serve ice cream made with over 50% tofu. You will be healed by its refreshing and gentle sweetness. It is also a nice point that there are also mini sizes and cups.

In addition, there are other gourmet foods that you can taste the deliciousness of tofu, such as "Unohana Donatsu (donuts)", "Unohana Potato", and "Unohana Andonatsu (donuts with red bean paste)"!

[Tofuan Yamanaka]

Using Carefully Selected Matsusaka Beef
Oiseya Honpo "Matsusaka Beef Skewer"

"Oiseya Honpo" is a place where you can enjoy Mie's finest "Matsusaka beef" and rare "Ise pork".

"Matsuzaka Beef Skewer" uses carefully selected Matsuzaka beef, and is carefully grilled one by one, paying attention to how it is cut and how it is cut. The real pleasure of eating while walking is that you can casually enjoy branded beef!

In addition, there is a menu that is perfect for eating while walking, such as "Matsusaka beef croquette", "Matsusaka beef beef bun", and "Ise pork skewers".

[Oiseya Honpo]
Address: 94-7 Uji Nakanokiricho, Ise City, Mie Prefecture


Red Ginger is the Perfect Accent!
Isoage Maruten “Takobo”

“Isoage Maruten” is a place where you can enjoy freshly fried isoage (fried fish cake) made with fresh seafood.

There are various types, but the most popular one is the octopus stick. There are plenty of large octopus. Crunchy texture is irresistible and the red ginger is a good accent!

[Isoage Maruten]

You can Taste it Freshly Squeezed!
"Fresh Juice" from Fruit Labo

“Fruit Labo” is a fresh juice shop that squeezes whole fruits.

The fresh juice, made with seasonal fruits carefully selected by the store manager himself, is very popular! We use a slow juicer that squeezes juice at a low speed, so you can enjoy the nutrition of the whole fruit without losing nutrients.

The menu changes by the seasons, so you can enjoy seasonal delicacies every time you visit.

[Fruit Lab]
Address: 52 Uji Nakanokiricho, Ise City, Mie Prefecture

This time, we have brought you "12 foods to enjoy while walking around Okage Yokocho and Oharai Machi." Enjoy eating while you're visiting Ise!

▼Check this out too!
[Mie] Where to Buy Souvenirs at Ise-Shima! 15 Recommended Souvenirs

Spot Details

Life Designs is a lifestyle media that disseminates information on the theme of "making life in the Tokai area (Aichi, Gifu, Mie) more enjoyable".

We would like it to be a media that is close to the readers' daily lives, such as outings and lunch references. It is run by editorial staff who devote themselves to food, outings, and hobbies every day. While living in the Tokai area, we will deliver through the media the things and places we encountered and things that touched our heartstrings.


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