[Gifu] Delicious Bakery in Gifu City "the PAN noritake"

"The PAN noritake is known for its delicious breads such as "An (red bean paste) Butter" and "Figs, Walnuts and Cream Cheese Bread" that will make you fall in love with them once you try them. Customers line up even before the store opens to get the bread they are looking for.

The bakery opened in February 2017. The hard type bread is popular, and the sandwiches with carefully selected ingredients is all excellent. This time, we will introduce the charm and recommended bread of "the Pan noritake".

It is a ten-plus minute drive from Gifu Station on the JR and Meitetsu lines. This small bakery is located in a tenant building along the street, 270 meters northeast of the "Noritake-naka 2-minami" intersection on the Gifu Loop Road (Prefectural Road 77).

Cozy atmosphere!
Safe and secure bakery

Currently, up to 2 people can enter the store due to measures against COVID-19.

The staff with wonderful smiles who respond skillfully

And the sales method was also changed from a style where customers take the bread with tongs to a face-to-face style, where customers order bread from the storefront and it is brought to them from the back.

The bread is also individually wrapped.

All types of bread are baked around noon. Inside the clean store, there are always more than 40 types of bread, including standard bread and seasonal bread.

A blissful moment looking at the breads lined up in the store while being enveloped in the fragrant aroma of bread.

All of them look delicious and you will get lost! For those people, it might be a good idea to check the products on Instagram first.

On business days, the estimated time of baking for the day's items is always posted on Instagram, and reservations can be made by phone starting at 10:00 am. If you want to be sure to get your products, reservations are recommended.

In addition, they post in-store products on Instagram every 30 minutes to an hour or so, depending on the situation. It's so blissful to know the availability of products without having to go there. Many regular customers check the busyness of the store there, as it is hard to post when they are busy dealing with customers.

Baguettes and croissants are a must!
Enjoy the season with seasonal sandwiches

These side dishes wrapped in fluffy focaccia or brioche dough are so tasty and filling that you can be satisfied with just one.

There are two types of croissants: crispy texture with plenty of butter and crunchy texture. You can enjoy the texture and flavor of the croissant alone, such as sandwiching seasonal fruits.

Campagne and baguette sandwiches are all delicious and make you feel happy the more you chew. Personally, I want to eat all the cream-filled ones!

Soft and fluffy brioche. The cream buns filled with rich custard are a hit with children, who say, "It's like eating custard pudding!

Seasonal quiche with plenty of local seasonal vegetables is rich in color and taste, and you can enjoy the blessings of nature.

The same type of bread is available in mountain and square shapes, and each is full of specialties. Find your favorite bread by eating it as it is or toasting it.

Unique breads made with teamwork,
unconstrained by conventional bread making

The Pan noritake produces popular breads with impact. We spoke with Ms. Iwata, the manager who supports the chef and is in charge of the store.

– Please tell us how you got involved in this work.

Ms. Iwata: “There used to be a different bakery in this place. When the owner heard that the bakery was closing down, he decided to take over that relationship and start a new bakery. That's when I was invited as a registered dietitian, and the chef joined us.

Until then, both the chef and I had jobs unrelated to the bakery industry, so we were self-taught. Anyway, I wanted to make delicious bread, so I was particular about the ingredients, and through trial and error with the owners, I made it again and again until it was delicious enough to satisfy everyone. At first it was just plain bread. ”

– What do you focus on when making bread?

Ms. Iwata: “The most important thing is to be very particular about the ingredients, and to use safe, high-quality and delicious ingredients.

Flour is also carefully selected from a large collection of good flours, both domestic and from around the world. We change the formulation in the smallest increments, make several prototypes and repeat tastings, and never make compromises in order to make it taste good. Even with the same dough, we change the formula according to the ingredients. Both the dough and the ingredients are carefully made with a lot of time and thought."

-What is the concept of "the PAN" and what do you value?

Ms. Iwata:"To insist on using good, safe ingredients and to make bread that is more about taste than appearance. And to pay attention to customer service and get to know our customers by talking with them."

Ms. Iwata:"We are able to make bread with bold ideas because we all started from scratch, so we are not obsessed with being artisans and we are not bound by common sense. We only make bread that we all think is delicious. That's why it's hard to come up with new products (laughs)."

the PAN's recommended bread!

By far the most popular NO.1! "An butter baguette"

An butter baguette ¥260

The light and elegant sweet bean paste and refreshing butter are delicious. The more you chew, the more the aroma and flavor of the bread will be added, and you will be happy.

Flavorful "chocolate croissant"

Left: Croissant (crunchy type) ¥220, Right: Chocolate croissant ¥320

"The croissant" (¥220) is crunchy and heavy, and is topped with plenty of milk chocolate. The sweetness of the chocolate and the aroma of the croissant are the perfect match.

Even if you hold it or eat it, you will be surprised! "Perilla and cheese"

Perilla and cheese ￥350

No. 1 popular side dish bread! This voluminousness cannot be imagined from the name! Potatoes and diced bacon are stuffed into the batter with perilla and cheese kneaded into it.

"Raisin Bread"

Raisin bread ¥550 (half ¥280)

The softness of the dough is perfect! The refreshing sweetness of the juicy and soft sultana raisins melts just right with the buttery bread, and the happiness spreads in your mouth.

Once you eat it, there are many people who are addicted to it! "Figs, walnuts and cream cheese"

Figs, walnuts and cream cheese ￥330

This is a luxurious boule sandwich with Hokkaido cream cheese slightly sweetened with honey, dried figs and walnuts. It may be difficult to find a bread that delights the senses so much, not only in appearance and taste, but also in texture and sound!

"Chocolate bar" that brings happiness with every bite

Left: Milk chocolate ¥330, Right: Matcha and hazelnut ¥350

A specialty of thePAN's proud baguette with an original chocolate bar.

"Milk Chocolate (Almond)", Belgian chocolate covered with caramelized almonds, has a satisfying texture and goes well with a baguette.

The mellow aroma and bitterness of the finest matcha green tea and the texture and flavor of nuts are irresistible in "Matcha and Hazelnut". The bittersweet and refreshing aftertaste allows you to enjoy the lingering taste.

Excellent compatibility with wine! "Anchovy Olive"

Anchovy Olive ￥240

Salty anchovy olives and fragrant, chewy baguettes have a mature taste. Recommended for those who don't like sweets.

"the baguette" that tastes better the more you chew

the baguette ￥240 ※Platter diameter 27cm

The crust has a hard, chewy crumb with a crunchy, savory texture. The more you chew, the richer the flavor and the more the aroma of the wheat spreads in your mouth. It is also recommended for ahi jus.

The bread at the Pan noritake's is exciting, with bread that is both impactful and surprising to eat. The textures, textures, and flavors are full of surprises, making each bite a delight.

In addition to the delicious bread, the attentiveness to customers and casual conversation are also the charm of the Pan noritake. If you have never been there, please take a look at their Instagram. You will definitely want to visit.