For Sauna Lovers! Gen Shoten's "Sauna Hat Towel LOT301*"

Posting date: 2022.11.16
For Sauna Lovers! Gen Shoten's "Sauna Hat Towel LOT301*"

This time, we will introduce new sauna goods that are a must-see for saunas.

Gen Shoten's "Sauna Hat Towel" was released on November 11, 2022. A simple and multi-functional towel that combines the functions of a sauna hat and sauna mask to protect the head, hair, and mouth from the essential bath towel. Thick Imabari towels are used, so the insulation is also good!

All you need is this one, so it's perfect for travel! If you put it in your bag, you'll be fine even if you have a sudden sauna chance!

This time, Editorial Team staff who actually like sauna tried the sauna hat towel in the sauna room.

*Utility model registration/trademark registration pending

What is a “sauna hat towel”?

Depending on the facility, the sauna room has a wide variety of settings, such as the set temperature, drying level, roryu, and auf goose. People have different tastes and preferences.

Under such circumstances, the “sauna hat towel” was born from the concept of “a tool that can be used in a way that suits the sauna environment”.

At first glance, it looks like an ordinary towel, but it is a multi-functional towel with the function of a sauna hat and sauna mask that protects the head, hair, and mouth.

With a total of 7 buttons, you can create a variety of styles according to your taste! The excellent absorbency of Imabari towels makes it perfect for use as a regular towel.

Even if you are a little embarrassed by the sauna hat, you can definitely use the "sauna hat towel" as a sauna partner without hesitation!

I tried using "sauna hat towel"!
in a real sauna

This time, Editorial Team staff, who actually like saunas, tried the "sauna hat towel" in the sauna room.

"NAGONO WORKBAR & SAUNA" in Endoji Honmachi shopping street cooperated in the shooting. It is a Finnish-style sauna that can also be used for self loyly.

Can the "sauna hat towel" withstand this heat? !

First of all, with the “ZUKIN” style that covers your head quickly. It's so easy, just fasten two buttons!

I wondered, "Can a towel really protect me like a sauna hat?!" I was a little worried, but it is thick enough to block the heat well.

It's a little confusing at first, so it's a good idea to practice before entering the sauna room. (Various usages are introduced on the website.)

As the temperature in the sauna room gradually increased, I tried the "HEAD & MASK" style by fastening one more button. Since the mouth and nose are well protected, it is easy to breathe even in high temperature and humidity. The soft and fluffy texture is also comfortable.

More temperature and humidity up with self-loyly!

For protection against intense heat waves such as lows and auf Goose, we recommend the "W COVER" style, in which a towel is layered at the mouth! A deeper cover will also block out your vision.

Saunas can dry out your eyes, so it is nice to have a deep cover. Covering your eyes with a warm towel feels great!

If you want to "immerse yourself in your own world", we recommend the "ALL COVER" style. If you wear it loosely, it will look like a sauna hat.

Thanks to the "sauna hat towel", I was able to warm up to the core of my body.

Even while in the sauna, it's good to be able to change various things according to the situation!

After warming up in the sauna, cool down with a shower!

After taking a shower, wipe off the moisture with a “sauna hat towel”. It is thick and has excellent water absorption, so it will absorb water firmly.

The "sauna hat towel" is also very useful for resting time. Deep relaxation time is possible by blocking the view. It is also good for those who do not want to be seen their face when they are talking. Light blocking is also sufficient, so you can concentrate yourself.

A set of sauna → water bath (shower) → rest is OK with this one piece, so it's very easy! No more wondering where to put your sauna hat. (I'm sure sauna lovers will understand this problem.)


I have tried four different styles, but of course you are free to use them however you like. Just change the way the buttons are fastened to create different styles. Personally, I preferred the "W COVER" style.

Try using the “sauna hat towel”

Even in the hot and humid sauna, it protected my head and face better than I expected. It also prevented my hair from drying out more than usual. The buttons are a little confusing at first, but once you get used to them, they are easy to use.

I have actually used it in a public bathhouse sauna, and it is very convenient to use just one sheet from the bathroom to the sauna. It has been a great partner for me in the bathhouse sauna. The fact that it is washable and easy to care for is another great point!

It can be arranged according to the environment of the sauna room and the conditions of the day, so it is a must-have to have one as a partner for sauna activities.

This time, we introduced the new sauna goods "sauna hat towel" that is a must-see for sauna lovers. Above all, I am glad that you can easily enjoy the sauna with this one product. Some sauna facilities prohibit sauna hats due to the sauna boom, but this is a towel, so it can be used in any environment! There is no doubt that it will become a companion for daily life.

If you like sauna, please check it out!

Spot Details

[Gen store sauna hat towel]
https://genshoten.com/product/saunahattowel/

ブランド:源商店

品名:サウナハットタオル LOT.301

サイズ:約W880×H300mm(男女兼用レギュラーサイズ)

素材:綿 100%

産地:愛媛県今治市

メーカー希望小売価格:3,400円 + 税(税込 3,740円) 

販売:2022年11月

企画製造販売:株式会社GEN

検針済 /SEK「抗菌防臭加工認証済」/今治タオルブランド認定商品 
[ 実用新案登録・商標登録出願中 ]

Life Designs is a lifestyle media that disseminates information on the theme of "making life in the Tokai area (Aichi, Gifu, Mie) more enjoyable".

We would like it to be a media that is close to the readers' daily lives, such as outings and lunch references. It is run by editorial staff who devote themselves to food, outings, and hobbies every day. While living in the Tokai area, we will deliver through the media the things and places we encountered and things that touched our heartstrings.

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