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Located in Minokamo City, Bäckerei Fujimura is a bakery and restaurant that serves German bread made with rye bread. It is so popular that it ships nationwide through its online store and many people from outside the prefecture regularly come to buy it.
The bakery also has a restaurant, serving German bread and dishes that go well with the bread. The restaurant is surrounded by a countryside landscape, and many people come here for the meal and the scenery as their day's purpose.
Some people may have an image of "hard" or "sour" when they hear German bread. However, German bread is characterized by being excellent in terms of nutrition because it uses a lot of rye. It contains more minerals, dietary fiber, and B vitamins than wheat bread, and it is also one of the "low GI foods" that does not cause a sudden rise in blood sugar levels.
When we think of bakeries, we generally think of wheat bread, sweet bread, and cooked bread, but what is it about German bread that makes Bäckerei Fujimura so popular with so many people?
This time, we will introduce the charm of German bread and the commitment of the shop, along with a story from owner chef Mr. Fujimura.
Baking bread that is "cool and one-of-a-kind"
Bäckerei Fujimura As you enter the building of the "Bakery", you will immediately see a showcase on your left with a wide selection of German breads. There are a variety of breads, mainly hard breads made with rye, ranging from large-sized table rolls to small-eaten ones. There are also breads on the showcase, including 100% whole wheat and egg- and dairy-free breads. They also pays attention to the quality of its ingredients, such as dried fruits that have been checked for pesticide residues and fats that contain no trans fatty acids.
Mr. Fujimura says that in addition to the deliciousness and quality of his bread, it is important to see if it looks cool. It is said that it includes not only the shape, expression, and cross section of the bread, but also the entire space where the bread is sold.
Mr. Fujimura: "This area is famous for Mino ware, and there are potters who are our customers. I think there is a similarity between pottery and bread in the process of kneading flour to create a shape and baking it. I think it is necessary to make everything surrounding the bread cool, including the staff who sell it, the way it is displayed, and the space, in order to give form to the creator's ideas and make it look cool."
Mr. Fujimura taught himself how to make bread and opened this shop, so one of his characteristics is the highly original bread that defies conventional wisdom. The store's motto is "to be cool and unique."
The breads lined up in the showcase all have unique shapes and look delicious. Just looking at them makes you feel happy.
Not only selling,
but also propose a lifestyle with German bread.
Many people think that bread tastes best when freshly baked, but some German bread tastes better if it sits for a few days after it's made. Therefore, it can be said that the unique charm of German bread is that you can enjoy the change in taste.
Mr. Fujimura: "Bread made with eggs or dairy products oxidizes and loses its flavor over time, so it is best to eat it as soon as possible. However, this is not the case with bread made with rye, such as German bread, which tastes best when it has been sat for a few days after baking and the pH has become more alkaline. Some breads are better after a couple of days, so I tell customers that when they purchase the bread.
German bread also has the appeal of adding color to the usual dining table. For example, you can cut up a large loaf of bread and eat it together while conversing, or you can go out with friends with bread, ingredients, and a bread knife and make sandwiches to eat in the park or on a bench. In addition, German bread, which is good for meals and lasts for a long time, is a great gift or souvenir.
Mr. Fujimura: "For the first seven years of our business, we sold German bread in a trailer house in front of our house, but we opened this store three years ago because we wanted to offer not only bread but also a lifestyle with German bread. By having a restaurant as well, we can let people enjoy German bread and meals and spend time here to their heart's content. We hope to make our customers' everyday time a little more luxurious by bringing German bread into their daily lives."
Although Bäckerei Fujimura ships nationwide through its online store, many people come from far away to buy bread in person. Some people visit from outside the prefecture, such as Osaka, Shiga, Mie, and Fukui, just to buy German bread. Many foreign customers also visit Bäckerei Fujimura, indicating that the store is widely loved.
Bäckerei Fujimura
Five recommended German breads
There are a variety of German breads and buns available at Bäckerei Fujimura, and we have selected breads that are particularly expressive or that we would like to recommend.
Landbrot
Landbrot is German for "country" and is a mild, sour and rustic bread. It goes well with strong-tasting dishes, meat dishes, and soups. If you slice it thinly and apply pate or butter, it is also recommended to accompany red wine.
Froggen Sezam
This bread has an impactful appearance reminiscent of the back of a dragon. It is surrounded by black and white sesame seeds and filled with walnuts and raisins. The savory flavor of the sesame seeds, the sweetness of the raisins, and the crunchiness of the walnuts are a perfect match.
It goes well with meals, but it is also recommended to eat it alone for a snack or breakfast.
Kurbis
This bread is characterized by its cute shape and yellow dough kneaded with pumpkin. Raisins are also kneaded into the dough and go well with the sweetness of the pumpkin. The chewy texture makes it a great snack.
Gorgonzola Nuts
Horseshoe-shaped rye bread filled with blue cheese and walnuts. The more you chew, the more the aroma and flavor of rye spreads, and the saltiness and aroma of blue cheese and walnuts add just the right accent. When you take it home, they sprinkles it with honey and gives it to you.
Dominica Drop
Rye bread made with plenty of 50% cacao organic chocolate. If you slice it and eat it as it is, you can feel the scent of chocolate more strongly without any unpleasant taste. You can enjoy it as an accompaniment to whiskey.
Bread (100% whole grain)
Made with 100% whole wheat flour, this bread has a strong aroma and flavor. Whole grains are characterized by fewer calories and less sugar than ordinary wheat flour, but they are also excellent in terms of nutrition as they are rich in proteins, minerals, B vitamins, and dietary fiber.
In addition to these breads, they also sell seasonal breads such as breads to take on spring and fall excursions and Stollen for Christmas. Please check their official website for details.
Surrounded by beautiful scenery, spend a meaningful time.
Restaurant in Bäckerei Fujimura
At Bäckerei Fujimura 's restaurant, you can enjoy meals that go well with German bread while looking out at the beautiful countryside. The menu is different for morning breakfast, lunch, and cafe time, and the menu also changes depending on the season, so you won't get bored no matter how many times you visit.
The bread used in the restaurant is not the one sold at the bakery, but the original bread made for the restaurant. In addition to bread, they are particular about the taste and quality of each item, such as organic vegetables and dark roasted coffee using fair trade beans.
Chef Fujimura also places importance not only on the food, but also on the "space" in which customers spend their time. He has imported chairs from Europe, made-to-order tables, and painted the walls several times before finally completing them.
Mr. Fujimura:"We want Bäckerei Fujimura to be a place that adds a little color to our customers' lifestyles. We want people to spend their holidays at the restaurant, or take bread home and enjoy the taste of it and life with it.
At the same time, we want this place to be a destination for our customers. For example, instead of just having a meal here to fill up before doing something else, we want people to come here thinking, "Let's go to Fujimura's! I want people to come here because they want to have a good day and feel fulfilled. In order for this to happen, I believe it is important to continually enhance our brand, both in terms of the appearance of our food and our space, to keep it cool."
The restaurant is recommended for any occasion, whether you come alone or with friends, couples, or families. Spend a meaningful time with delicious food and the changing scenery of the seasons.
We want to create a "Fuji-mura (village)" where people can add a little more sparkle to their lifestyles.
German bread comes in many varieties and can be enjoyed in many different ways. They come in a wide variety of sizes, from small portions to large loaves that can be cut into pieces, making them perfect for any occasion. It is also recommended for the health-conscious, as it is made with a large amount of rye and is excellent in terms of nutrition.
If you are interested in incorporating German bread into your daily life, why not visit Bäckerei Fujimura?
Bäckerei Fujimura is a popular bakery with many fans nationwide. I felt that its appeal lies not only in its taste but also in its quality and "coolness".
Eventually, Mr. Fujimura says happily, he would like to create a village called "Fuji-mura" by opening various stores based on the same concept as the bakery.
Mr. Fujimura: "I am the type of person who likes to try various things, so I think it would be interesting to establish various stores in one area. We will have flower stores, bookstores, etc., all with the same concept, and of course, they will all be cool stores (laughs). I would like to do something that will add a sparkle to the existing lifestyle, such as giving books and flowers to friends, family, and loved ones, or buying flowers and bread as a souvenir.