Baking bread with heart and soul

Tôt le Matin Boulangerie offers about 40 kinds of breads every day, ranging from standard menu items to seasonal breads. All of them have a simple flavor that brings out the best of the ingredients. Here, we asked them to tell us about their commitment to bread baking.

Ms. Hayashi: "Ever since I was in training, I have always believed that good taste is a matter of course. Of course the pursuit of deliciousness is important, but more than that, I place the utmost importance on putting my heart into the bread, the people I work with, and the customers. We make many breads every day, but our customers buy only one. That is why we put our heart and soul into each and every one of our breads. I want to eat it again. We are always trying to find the best way to make our customers want to eat our bread again."

Ms. Hayashi: "Dough is in different conditions every day. Therefore, we change the kneading of the dough according to the season and temperature. We also choose the right ingredients, such as wheat and butter, for each loaf. For example, foreign wheat makes the bread crispy, while domestic wheat makes it moist and chewy. Even if the same recipe is used, the difference in wheat makes a completely different product. The beauty of handmade bread is that you can choose all the ingredients yourself. That is why I am especially particular about the ingredients."

Advantages of face-to-face selling

The characteristic of the Tôt le Matin Boulangerie is that it is a face-to-face selling.

Ms. Hayashi: "The store where I trained was also face-to-face like this. Since I can talk directly with customers, I can introduce breads and recommend them according to their tastes. That's why I wanted my own store to be face-to-face as well.

When I actually did so, I made a surprising discovery. Mothers with children often come to the store, and they can order bread while holding their babies in their arms. The mothers are happy to know that they can order bread while holding their babies in their arms, which makes them feel safe because their small children cannot reach it. The mothers are happy about it."