[Nagoya] "Oriental Curry", A Long-selling Curry Brand in Japan!

Aichi
Posting date: 2020.12.15

Commitment to powder roux

Since its founding, Oriental has consistently stuck to making natural curry with few additives. We asked about the commitment of curry roux.

Mr. Hoshino:"Solid curry roux is now mainstream, but at Oriental we continue to stick to powdered roux. The reason for this is that in order to make solid roux, it is inevitable to use fats with a high melting point.

This was not compatible with our company's policy of natural food production since its establishment. We want our products to be safe, secure, and delicious, so we continue to preserve the original taste of our products today. The recipe and taste have not changed much since then, and many people are happy to hear that it brings back their childhood memories."

Around 1955. Photo of "instant curry" being produced by hand. It was inherited even after the factory moved to Inazawa City.

Oriental's original product

From here, we will introduce products from Oriental, from nostalgic classics to the latest products!

"Instant curry", a long-selling product since its founding

The origin of oriental "instant curry". A long-selling oriental product that has received strong support since its founding. The feature is that it is made with less oil and fat. There are no variations such as sweet, medium-spicy, or spicy flavors, so everyone from children to the elderly can enjoy it.

Also, since it is powder type curry roux, it can be used not only for curry and rice, but also for fried rice, yakisoba (stir-fried noodles), stir-fried vegetables, etc.

"Instant Hayashi Dobe" with plenty of tomatoes

Instant curry's sister product "Instant Hayashi Dobe". Made with carefully stir-fried wheat flour and plenty of tomatoes, it's a flavor that everyone from children to the elderly will love. Since it is a powder type, it can be used not only for hayashi rice but also for hamburgers and steak sauces. It seems to be delicious with pasta sauce and croquettes.

"MARS Curry" with special MARS chutney

Well-known outside of the Tokai region is the long-selling “MARS Curry” released in 1962. MARS is a word coined from the initial letters of MANGO, APPLE, RAISIN, and SPICE. The gentle taste will take you back to your childhood!

The chutney written on the package is a sauce that is mainly used in South Asia and West Asia. It is said that by adding this and slowly simmering it, the flavor will be deepened.

MARS Chutney & Cinnamon Sugar

"MARS chutney" and "cinnamon sugar" are made by slowly cooking fruits such as mangoes, apples, and raisins, vegetables such as tomatoes and onions, and spices in a cauldron.

Chutney is an indispensable seasoning in Indian cuisine, but it is also used as a secret ingredient in various dishes such as yakiniku, sukiyaki sauce and spaghetti sauce. Cinnamon sugar is not only sprinkled on sweets such as donuts and apple pies, but it is also a perfect accent for beverages such as tea, coffee, and milk.

If you have one of each in your kitchen, the dining table will be enriched.

"Noshuku Namano Curry" with a focus on taste

"Noshuku Namano Curry (concentrated bistro curry)" is an intermediate product between retort and instant curry roux. Using carefully selected spices, beef, vegetables, fruits, etc. are fully cooked and simmered. A curry that is both convenient and delicious.

Recommended for those who care about their health
“Rice flour curry roux” & “Soybean flour curry roux”

Rice flour curry roux is a flake type made by replacing wheat flour, the main ingredient of roux, with rice flour and baking it carefully with our unique direct flame baking method to reduce fat. On the other hand, soybean flour curry roux is baked by blending soybean flour with rice flour.

Both are curries that bring out the characteristics of the ingredients themselves without using chemical seasonings or colorings. Children with wheat allergies can enjoy it too.

“Kaori-kaoru curry roux” & “Nagoya curry udon noodle mix”

"Kaori-kaoru curry roux (aroma fragrant curry roux)," which takes trans fatty acids into consideration, is a powdered type that uses less oil and fat and does not contain hydrogenated hardened oil derived from vegetable products. It is a product that offers a different kind of richness, flavor, and aroma, and is based on the concept of offering a blissful luxury of curry that is a step away from everyday life.

The most popular among Oriental, which sells many products that are particular about the taste of Nagoya, is "Nagoya curry udon noodle mix". The main feature is the fragrant aroma created by the unique direct fire method, and you can enjoy the mellow flavor of dried bonito and dried sardines. It is also recommended as a souvenir.

Perfect for souvenirs! "Nagoya food set"

The "Nagoya food set" includes Miso Nikomi Udon, Nagoya Curry Udon, Ankake Spa and more. There is also an Oriental Boy's spoon inside, and it is sure to be a happy souvenir.

<Contents>
Nagoya Dote Meshi (beef sinew stewed in miso and mirin with rice) <Retort> x 1
Nagoya Curry Udon Mikawa Red Chicken <Retort> x 1
Ankake Spa (spaghetti with thick sauce) Sauce Tomato Flavor <Retort> x 1
Meat miso curry <retort> x 1
Original spoon x 1

Feel like Taiwan at home! "Taiwanese Series"

Taiwanese series that you can enjoy at home with " Taiwanese chicken rice", "Minced pork rice" and "Taiwan curry flavored minced meat". It is highly recommended because you can easily enjoy local food offered at Taiwanese stalls.

Nostalgic Oriental "Guava"

The author's favorite guava. Is this made by Oriental too? Isn't there a lot of people who don't know? You don't see many long and narrow cans anymore. However, the guava is alive and well!

It is said to contain more than three times as much vitamin C as lemons, making it a perfect drink for beauty and health.

Oriental also introduces recipes using curry roux, so be sure to check it out.

▼Recipes
https://www.oriental-curry.co.jp/recipe/index.html

▼ Click here for the online shop
https://www.oriental-shop.jp/

In this issue, we have introduced the history of Oriental Curry and its latest products. Oriental have been carefully manufacturing products with the same desire to please our customers since the establishment of the company! We hope that they will continue to preserve the taste of Nagoya. Translated with DeepL

If you have never eaten instant curry, this is your chance! If there is a product that you are interested in, please get it and try it.

Life Designs is a lifestyle media that disseminates information on the theme of "making life in the Tokai area (Aichi, Gifu, Mie) more enjoyable".

We would like it to be a media that is close to the readers' daily lives, such as outings and lunch references. It is run by editorial staff who devote themselves to food, outings, and hobbies every day. While living in the Tokai area, we will deliver through the media the things and places we encountered and things that touched our heartstrings.

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