[Higashi Ward, Nagoya] "BOBRUNCH", A Shop Specializing in Homemade Yogurt

In April 2023, Nagoya's first homemade yogurt specialty store, "BOBRUNCH,"opened in Higashi Ward. It is so popular that some customers come from outside the prefecture to visit.

BOBRUNCH was started as a new business venture of Ishiwatari Corporation, a general food packaging company that will celebrate its 100th anniversary in 2025. The store offers yogurt that is handmade in the production room attached to the shop. You will surely be charmed by the beautiful interior and packaging of the store, which is unique to a comprehensive food packaging company.

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Interior designed in the image of a French pastry shop

「BOBRUNCH」は、名古屋市営地下鉄桜通線「高岳」駅から歩いて約7分の場所にあります。

The green and pink store logo is a landmark. When you open the antique wooden door of the glass-walled store, you will be thrilled to see a store that looks like it came out of a picture book.

The interior was designed by a French designer and is said to be inspired by a French pastry shop.

New business started with the goal of giving back to the community

「BOBRUNCH」の石渡さん

This time, we spoke with Mr. Ishiwatari of "BOBRUNCH" about everything from the process of opening the store to his recommended menu items.

– Please tell us the story behind how you came to open your store.

Mr. Ishiwatari: "Our company has been providing food packaging to Western confectionery shops for about 30 years, but we have always wanted to open our own shop.

In addition, the company building is over 60 years old. We have a history of doing business with the support of the local community, and we wanted to return the favor to everyone. We opened "BOBRUNCH," a store offering yogurt and pastries, so that we could directly deliver this desire to the local residents.

Originally, the first floor of the building was used to display food packaging, but we decided to renovate it for the opening of the store. About one-third of the floor is used for the store and the other two-thirds for the production room.

–Please tell us the concept of the store.

Mr. Ishiwatari: We hope that BOBRUNCH's healthy homemade yogurt and cute packaging will help people have a fun day.

In addition, taking advantage of our strength as a product packaging company, we also focus on gifts. We are now delivering gifts to all parts of Japan in fully original, well-designed gift boxes that can be enjoyed not only for their taste, but also for their appearance when they arrive. We are also confident in our packaging ability to keep the contents intact even when the package is tilted."

Nagoya's first homemade yogurt specialty store

– Why did you decide to open a yogurt specialty store?

Mr. Ishiwata: "In recent years, there has been a health boom, and we decided to offer yogurt, a healthy food, because we felt a high level of health consciousness, especially among the people in the area around our store.

Additionally, Nagoya is an area where the culture of eating morning breakfast is deeply rooted. Many people eat yogurt for breakfast, so we thought that by making our own yogurt we could offer a healthy morning breakfast."

–Please tell us about your passion for yogurt.

Mr. Ishiwatari: "This homemade yogurt is made from milk produced in Aichi Prefecture, and the recipe was perfected through repeated trial and error, paying particular attention to the blending, fermentation time, fermentation temperature, and other factors.

The greatest feature of yogurt from a home-brewery like ours is that it can be served to customers in a fresh state, compared to yogurt from major manufacturers sold in supermarkets. As time passes, water called whey floats on the surface of yogurt, but because BOBRUNCH yogurt is fresh, there is no whey floating on the surface. Fresh yogurt also reaches the intestines more easily!"

「BOBRUNCH」のおすすめメニュー

「BOBRUNCH」では、ヨーグルトのほかにも、洋菓子やパンなども販売中！ショーケースや棚に並べられた可愛いパッケージの商品は、見ているだけでも気分が上がります。石渡さんにおすすめメニューをご紹介いただきました。

Seasonal yogurt

BOBRUNCH boasts the freshness of its homemade yogurt, which has a soft sour taste and a rich, chunky flavor. You can taste the original flavor of the milk. The diverse lineup includes sweetened, unsweetened, and drained yogurts, as well as strawberry yogurt, kiwi yogurt, and anko (red bean paste) yogurt.

Seasonal Yogurt "Apricot" (650 yen)

Among the products we recommend is the "Seasonal Yogurt." It changes with the season, so you'll look forward to seeing what flavor will be on sale next. The seasonal yogurt from May is apricot. A fruit with a good balance of gentle sourness and sweetness, it goes perfectly with yogurt.

Canelé

Canelé (300 yen)

Canelés are an overwhelmingly popular item! While regular canelés have liquor in the dough, BOBRUNCH's canelés do not contain liquor and are instead made with yogurt.

The gentle sourness of the yogurt makes it refreshing and easy to eat, making it popular among children. You can enjoy the crunchy outside and soft and chewy inside.

Yogurt Drink

Yogurt Drink Left: approx. 200ml (400 yen) / Right: approx. 500ml (650 yen)

This product allows you to enjoy the rich homemade yogurt of "BOBRUNCH" as if it were a drink. It is perfect for those who want to consume yogurt easily, even on busy mornings. The 200ml bottle is now joined by an L-size bottle containing approximately 500ml. The L-size bottle is recommended for those who want to drink a lot or share with family members.

Morning breakfast

This set menu includes yogurt bread, two kinds of raisin bread, sweetened yogurt, and your choice of drink. The unusual yogurt bread, made with yogurt from BOBRUNCH, is a dish that can be enjoyed from the aroma. It is so popular morning breakfast that some customers visit from outside the prefecture on Saturdays and Sundays for the fresh homemade yogurt and freshly baked bread.

BOBRUNCH" is a business started by Ishiwatari Corporation, a general food packaging company, to give back to the local people who have supported them. On the day of our visit, we saw neighbors visiting the store for yogurt.

At "BOBRUNCH," you can not only take out, but also eat in the cafe inside the store, where you can enjoy yogurt, canelés, croissants, and other products. Please enjoy the rich and fresh homemade yogurt.