[Gifu city] "rustico4", A Delicious Bakery in Gifu's Charming Townscape of Kawaramachi!

There is no one who does not know Gifu citizens who like morning breakfast! It is no exaggeration to say that the famous bakery "rustico". Many people visit from inside and outside the prefecture, and it is a popular shop that has a constant flow of customers all day long even on weekdays.

Rustico is owned by Hideki Hayashi, who trained under Mr. Philippe Bigot, who was praised as the "god of baguette", and has four stores in Gifu City. They use carefully selected ingredients, materials, and tools, and have a wide range of high-quality breads that are made with thorough calculations down to the smallest detail.

All stores have the same products, but each store has a different atmosphere, so each store has its own appeal.

This time, we would like to introduce the appeal of Rustico4, the fourth branch of Rustico located in Kawaramachi, Gifu's tourist area.

*Information is as of September 2022.
Please check the latest information of the store when using.

Nestled quietly in an atmospheric old townscape
A bakery with a passion

Kawaramachi, where the history of Gifu City remains

About 10 minutes north from Gifu Station by car. When you enter from the main street, you will find Kawaramachi-dori, a street lined with traditional buildings with lattice doors.

The area from south of Nagara Bridge to the west, the Minato-machi, Tamai-machi, and Motohama-machi areas are commonly known as Kawaramachi, a popular sightseeing spot where old rows of elegant merchant houses and town houses from the Edo and Meiji periods still remain. The area is home to tasteful Japanese-style houses and tasteful cafes and general merchandise stores that make the most of the atmosphere, making it a place where Gifu's charms come together.

Utilization of a historic building from the late Edo period (designated as an important landscape building in February 2017)

Four years after its opening in October 2018, the exterior features a beautiful plain wood lattice. One of the features of Rustico is that there is no signboard except for the main store. There is no signboard for the 4th store either. A bright grid serves as a landmark.

Another feature of the store is that the entrance is difficult to find. Oh my God! You can't enter from here facing the street! The entrance is on the back side from the parking lot on the side.

The yellow area is Rustico's space. There are parking lots next to and behind the store.

How do i get in !? A playful entrance

In front of the entrance is a wild old olive tree that is thought to be over 100 years old. It's a living art!

This is the entrance, but the playfulness of Rustico continues.

People who come to the store for the first time start looking for the entrance here, asking, "How do I enter?"
Look closely at the black triangle on the upper left.

The door was a sliding door! I will finally enter (laughs).

Find your favorite bread at the cafe
blissful moment

Enter and the right back will be the cafe space.

A hybrid space that fuses inorganic Western elements with a Japanese-style house. There is only one seat for 4 people, but it seems to be flexible because the wall side is a bench seat.

Drinks also have a special taste! Hearty morning breakfast

*Some prices will change from October 2022

All drinks are provided with particular attention to materials and tools. All of them are delicious and popular drinks. 

Among them, here is the recommended cocoa (hot chocolate).

VALRHONA cocoa ¥ 1,040 (from October)

The finest cocoa that will captivate you from the moment you take a sip. It has a fluffy and mellow mouthfeel and a strong cacao scent that comes out of your nose! The richness of creamy and moderately sweet cocoa is a taste that goes beyond coffee.

Floating in Valrhona's cocoa is pure milk fat whipped cream without emulsifiers. This strongest quality cocoa comes with a heaping amount of bread in morning breakfast, maxing out both cost performance and happiness!

morning breakfast is from 8:30 to 11:30. A hearty freshly baked bread comes free with just the drink fee. Salad, mashed potatoes, and 7 different types of bread are on the plate. The bread is randomly different for each dish, so if you go with a few people, you can trade and enjoy it.

The sandwiches, which you can tell just by looking at them, are delicious.

The crunchy crust and plenty of ingredients in the quiche will satisfy you with just one bite.

You can eat various types of bread, such as hard bread, soft bread, side dish bread, sweet bread, and toast, and you will feel happy from the morning. The bread is different every time, so you won't get bored even if you go every day! Rustico's morning breakfast is an exquisite morning breakfast that will satisfy your heart and stomach.

If you can't eat it all, you can get a bag to take home, so SDGs measure are perfect.

You can eat lunch from 11:30 for an additional 280 yen for a drink. For the main, choose from 3 types: gratin, lasagna, and quiche. Lunch comes with 3 types of bread, vegetable salad, and butter, so it's a great value and popular.

Clafoutis Caramel Poir ￥640

And after 14:00, the snack time comes with a drink with crafty or cinnamon toast. You can refill the snacks up to 3 times, and you will be very satisfied with the snack time.

At Rustico's cafe, you can enjoy bread at any time of the day. It seems that many people find their favorite from the bread that accompanies their drink and buy it on the way home.

Carefully made with carefully selected ingredients and tools
Premium quality bread

6 types of muffins ¥220~, French toast ¥230, cream bread ¥230

6 types of quiche ￥700～

Quiches, muffins, and scones are the first breads that are lined up in the large showcase in the morning, and the variety is small.

Campagne sandwich: mozzarella and tomato ¥540, bacon and mashed potato ¥560

In another showcase, traditional sweets clafoutis and delicious sandwiches are lined up.
Sandwiches made with carefully selected ingredients are all popular, and sandwiches made with hard bread that tastes better the more you chew, are especially delicious!

Various baked sweets that make the most of the deliciousness of the ingredients are also popular. There are sets of various sizes, so it is also recommended as a gift with good taste.

You can also eat in store products such as bread, fresh sweets, and baked sweets in the showcase.

Around 10 o'clock, the second batch of freshly baked bread was neatly arranged.

Various types of Danish pastries ￥290

Soft breads such as bread, bagels, and Danish are added after 10:00. From the afternoon, hard breads such as baguettes will be added, and all products will be available. When purchasing, we recommend visiting the store at a time that suits your needs.

Rustico's recommendation
 BEST3

Extreme simplicity! "Kaku Shokupan"

Kaku Shokupan (Square bread) ¥ 1,120, half ¥ 560

The finest bread made with carefully selected raw materials and manufacturing methods. First of all, it is a staple food, and it is a non-sweet meal bread that is thought to go well with anything. If you eat it as it is, it has a faint salty taste, and you can enjoy the original umami and flavor of wheat, as well as a chewy texture.

When I toasted it, I found that the bread was only lightly browned. However, when I touched it, I was surprised to find that the surface was crispy! When you break it open, the inside is moist, fluffy, and moist, and you can enjoy the double texture and rustic flavor.

Premium "croissant" produced by carefully selected ingredients and skilled skills

Croissant ￥270

A superb croissant that combines beauty and taste. The layer after layer is just artistic and creates a real crispy texture. The more you chew, the richer the aroma of butter and the refined taste spread in your mouth.

The color and texture are outstanding! Rustico's famous quiche

Quiche: green and yellow vegetables ¥ 730

Quiche as beautiful as art. The crispy pie crust with plenty of green and yellow vegetables is a light quiche that will delight your body.

ThisShin-zan plate used for lunch is another Rustico's speciality for serving delicious freshly baked bread. The projections on the plate allow the quiche to float and stay crispy.

Take a walk around Kawaramachi and enjoy takeout!

The Rustico 4 building was used as the Tomimoto branch office, the first branch of Juroku Bank, from 1897. The safe from that time still remains in the store in its original state.

And next to Rustico's parking lot, there is an ATM corner outside the branch of Juroku Bank. It is unique to Kawaramachi.

In addition, the small shrine on the roof of the first floor next to it is unique to an old house. It is called Roof God, and Akiba Shrine is enshrined. You can see many in Kawaramachi.

*Some price changes from October

There are customers waiting for opening even on weekdays, and the cafe seats are full in less than an hour. It is also recommended to take away and eat outside when the weather is nice.

Specialty coffee ¥730 (from October)

Home-roasted coffee beans specialty store Yamada Coffee 's "Specialty Coffee" is brewed with the finest beans and Rustico's exclusive blend. It has no unpleasant taste and is easy to drink.

Of course, the bread that comes with takeout is also freshly baked. Fluffy bagel sandwiches, walnut-filled Danish pastry and corn bread were all delicious and full of satisfying bread.

The Japan-China Friendship Garden and Gifu Park are also located near Rustico 4. On a sunny day, how about taking a walk, thinking about history, and enjoying an open-air cafe?