5 minutes walk from Subway Issha Station. Chumon No Ooi Zakka Ten (general store with many orders) is located there. As a variety store, it sells a wide variety of genres, and has a wide variety of products found by the owner, both in Japan and overseas. It's a store that makes you want to take your time looking at each and every product so that you can stay for hours.

Deciding to select "something that shines differently"

Upon opening the entrance, you will find a wide variety of items ranging from food and domestic cosmetics to military items, utensils, watches, and retro items.

The charm of "Chumon No Ooi Zakka Ten" is that they do not just select products. They only sell goods that they have seen and experienced, listened to the wholesalers and makers, and are convinced of the quality of the goods. The key to selecting goods is the instinct of "This is different from others".

In addition, because the miscellaneous goods industry is subject to change and trends, one of the criteria for selecting goods is "miscellaneous goods that will survive 10 years from now." They offer items that are universally loved, usable, and attractive, rather than trendy at the time.

The history of the shop's birth

Owner Mr. Tomoyuki Goto

The store opened in January 2017. The owner, Mr. Goto, previously worked at a major grocery chain store for more than 20 years, and was in charge of sales, area manager, development manager, and manufacturing. He is a professional who has studied everything related to miscellaneous goods, and his connoisseur is genuine.

-What is the concept of the store?

Mr. Goto: The concept is "a product lineup unique to Meito Ward." I've lived in this area for a long time, so I know that Meito Ward has a lot of discerning people. We are developing products that make it possible to see the face of the person who lives there. ”

ーIt’s nice that the store name is easy to remember!

Mr. Goto: "We chose a store name that was easy to understand and remember. By adding the word 'zakkaten (general store)' to the store name, we thought it would be easy to recognize it as a 'general store', so we adopted it."

- What are your thoughts on miscellaneous goods?

Mr. Goto: “Because I purchase miscellaneous goods regardless of genre, what I value in myself is whether I can properly convey the appeal of the product to people and whether I can write pop. I don't put a lot of products that are popular or that I've seen elsewhere. ”

- Your eye for miscellaneous goods is wonderful.

Mr. Goto: “Of course, I think I had some experience from my previous job, but from a young age, I loved looking at flyers every morning and going through various catalogs, looking at every nook and cranny (laughs). I also loved knick-knacks and sundries, and I have always loved things in general. I'm sure that's why I still look at all kinds of general merchandise, regardless of genre, and I'm confident that I look at more than anyone else."

ーHow often do you change items?

Mr. Goto: "Always (laughs). I'm looking for products every day. I think there are tens of thousands, tens of millions of them in the world, but I don't have a product that I think is "good". I am convinced that the things in the shop are "interesting" and "unique" things for me. ”

Introducing some of the miscellaneous goods

The store offers a wide variety of interesting, fun, cute, and nostalgic goods! The store is filled with a wide variety of miscellaneous goods, including interesting, fun, cute, and nostalgic items. This item is a "rabbit nail clipper," which used to be a part of every household. It used to be distributed as a novelty item by companies, but we don't see it anymore.

The Showa generation boasts a form that makes them want to pick it up and say, "Nostalgic!" This is the product Mr. Goto searched for.

One of the features of the store is that it also has a wide variety of stationery. From the Pentel's Graph Pencil launched in 1972, to out-of-print pencils, to the best ballpoint pens in Japan, to pens for store clerks, and many more!

There is also a cat goods corner that has become a trend in the world. They have prepared cat items with different tastes and lids. The cats with different facial expressions will make you cringe!

They also have a wide variety of military goods such as bags and outerwear. Various products are packed tightly, so you can enjoy looking at every corner.

Various retro items are also available! Also pay attention to items that make you feel relieved, such as "Kerorin", which is always found in public baths, and "animal glue" that you used when you were a child.

Enjoy the written POP that makes you laugh

Their written POP is also interesting! There are various written POPs, from POP that make you laugh, to POP that write about products in an accurate and easy-to-understand manner. It's worth coming to this shop just to read them!

“When I draw POP, I basically write with a brush pen. I think that by writing them, I can convey the appeal of the product to customers." says Mr. Goto.

A POP that clearly conveys the owner's heartfelt voice. His sense of words is the best!

It is also attractive that the POP design changes depending on the product. These displays allow visitors to quickly learn about the appeal of the products, even those that were difficult to understand, such as "What kind of appeal does this product have?

The POP use of cardboard is also eye-catching. This POP was produced to convey the appeal of the product more clearly. The phrase "the luxury of being able to enjoy a hot spring bath every day for about 30 yen per day" is also very appealing.

“There are still more interesting miscellaneous goods in the world. I would like to keep looking for shining miscellaneous goods and become a one-of-a-kind store,” says Mr. Goto. If you come here, you will definitely find miscellaneous goods full of fun!