Introducing the delicious taste and culture of craft beer in the heart of Nagoya! Y.MARKET BREWING

A taproom that connects drinkers and brewers

Factory and taproom in Nishi Ward, Nagoya City

-Is it possible to talk directly with the brewers at the tap room attached to the beer factory in Nishi Ward, Nagoya City?

Yamamoto: "Yes. The taproom is open only on Saturdays and Sundays, but our brewers stand in the store to sell our regular and seasonal beers on tap. Here, we want to give customers not only a taste of the beer, but also a taste of the brewer's thoughts behind the beer. How is it possible to produce this flavor? What is different about this beer from the previous ones? and other questions will be answered by the brewer himself in his own voice. We built the taproom to be a place where brewers and customers can interact directly."

A brewer pouring beer in the taproom

-The presence of the tap room is important as a place for communication between the customers and the brewers.

Yamamoto: "The taproom is far from the station and not in a residential area, so there are few pedestrians around, but recently we have been getting more and more people who stop by to take a walk or visit the taproom for its own sake. We also occasionally collaborate with restaurants and hold events in front of the factory.

We believe that the taproom is a place where you can learn a new aspect of craft beer through conversation with the brewers and experience a world-expanding experience. Please feel free to ask questions even if you are not familiar with beer, such as 'what is an IPA?' or 'what is the difference between IPA and pale ale?'" 

Future of Y.MARKET BREWING

Illustration drawn on the passage leading from the brewery to the restaurant

-How do you want Y market to become in the future?

Yamamoto: "I don't think Y-Market is yet well known as a beer, so I want more people to know about it. I would also like more people to be exposed to 'craft beer,' including Y MARKET's beer.

Craft beer is full of the thoughts and commitments of the brewer, and there are many types, so I would like people to know that there is a world like this in beer. And I would like Y Market to be the entrance to that world.

Craft beer is a deep world as you know it, but beer is beer. I think beer is a more casual and low-hurdle drink than any other drink, so I want people to enjoy it casually. ”

-Do you have any new initiatives to start in the future?

Yamamoto: "What we are already working on now is hop production. With the help of farmers in Inabu City, we plan to harvest our first crop this summer. The amount of hops harvested increases every year, so we will start out with a small amount, but eventually we hope to use the hops we grow to make our own original Aichi beer.

We are also looking for ways to make good use of the fact that we are able to integrate upstream and downstream operations, from craft beer brewing to liquor distributors and restaurant management. For example, we could use the malt scraps (high in fiber and nutritional value) discarded in the beer brewing process as feed to raise livestock and serve it in our restaurants. It would be nice if we could do something sustainable as a company."

- Thank you very much for your very valuable story!

5 recommended beers from Y.MARKET BREWING

At Y.MARKET BREWING KITCHEN on the second floor of the brewery, you can enjoy Y Market beer. The type of beer varies depending on the season, but you can choose from up to 13 types.

The menu also lists the characteristics of the taste, the alcohol content, and the number of IBU, which indicates the bitterness of beer, so it is recommended to try and compare.

*This time we will introduce the lineup for early May 2021.

1.Pilsner

Pilsner 880 yen (tax included) *Regular size (330ml)

Pilsner is the most popular beer in the world and is said to be the standard style of beer. About 99% of the beer distributed in Japan is classified as Pilsner. You can enjoy the rich malt aroma and elegant hop aroma in a light mouthfeel - a glass of Y market confidence!

2.White Gradation

White gradation ¥880 (tax included) *Regular size (330ml)

The white gradient style is called "HefeWeizen," an unfiltered German white beer. The aroma of bananas and cloves* and the slight bitterness of American hops are the best match. It is characterized by a flavor that can be drunk all the time.

*Cloves: One of the four major spices along with pepper, cinnamon, and nutmeg. It has a sweet scent like vanilla.

3.Purple Sky Pale Ale

Purple Sky Pale Ale ¥880 (tax included) *Regular size (330ml)

Purple Sky Pale Ale is classified as a style of "American Pale Ale" known as classic American beer. A light medium body with a refreshing citra hop scent. The bitterness is modest, so it is characterized by a very drinkable finish.

4.Hysteric IPA

Hysteric IPA 880 yen (tax included) *Regular size (330ml)

Hysteric IPA is a style of "American IPA" that emphasizes the bitterness and aroma of hops brewed mainly on the west coast of the United States.
It features a complex hop aroma of passion fruit, citrus, grapefruit, lychee and green apple. A beer that focuses on the “quality” of bitterness. Medium bodied with a slightly higher alcohol content of 7%.

5.NEW OLD

New Old 880 yen (tax included) *Regular size (330ml)

A New Old made in the style of an "American Pale Ale" similar to the Purple Sky Pale Ale. A light to medium-bodied, clear amber beer made with old and new popular hops.

It has a gentle citrus flavor reminiscent of mandarin oranges, oranges, and limes, and a rich malt aroma, and while it is American, it also incorporates elements of British Pale Ale, making it an easy-drinking finish.

Y.MARKET BREWING directly managed store

Y.MARKET BREWING Appearance

At Y.MARKET BREWING's directly managed store, you can enjoy fresh craft beer. Why don't you visit it?

*Business hours and closed days may change due to the spread of the new coronavirus infection.

Y.MARKET BREWING KITCHEN

At the brewery's second-floor restaurant, you can enjoy up to 13 different types of craft beer on tap. The restaurant also offers a wide variety of dishes that go well with beer, such as rotisserie chicken and original Nagoya meshi. The restaurant is recommended not only for groups, but also for one person as there is counter seating available.

[Y.MARKET BREWING KITCHEN]
Address: 2nd floor, 4-17-6 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture
Business hours: Monday-Friday (15:00-23:00) Saturdays, Sundays, and holidays (11:30-23:00)
No regular holiday
Phone: 052-533-5151

Yanagibashi TERRACE

A barbecue restaurant with a wide variety of meats, seafood, and vegetables, and is available by reservation only. The all-you-can-drink craft beer is a nice touch. BBQ can be done on the spacious terrace, which is covered, so it is safe even on rainy days. Private rooms for groups are also available, making it a good choice for parties.

[Yanagibashi TERRACE]
Address: 3rd floor, 4-17-6 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture
Business hours: 11:30-23:00 Reservations required for groups of 6 or more
Regular holiday: Open all year round
Phone: 052-533-5330

CRAFTBEER KEG NAGOYA

A beer pub that opened in 2009 at the dawn of Nagoya craft beer!? Loved by craft beer fans, it has a reputation for its delicious Italian-based meals.

[CRAFTBEER KEG NAGOYA]
Address: 1-10-13 Higashisakura, Higashi Ward, Nagoya City, Aichi Prefecture
Business hours: Monday-Friday (17:00-23:00) Saturdays, Sundays, and holidays (11:30-22:00)
Regular holiday: Open all year round
Phone: 052-971-8211

Yell Yell Gifu (YELL!ALE!!GIFU)

A beer restaurant near Gifu Station where you can enjoy 13 kinds of domestic craft beers and special dishes. You can spend a relaxing time in a space renovated from a historic dance hall.

[Yell Yell Gift (YELL!ALE!!GIFU)]
Address: 7 Hanemachi, Gifu City, Gifu Prefecture
Business hours: Wednesday, Thursday, Friday (17:00-24:00), Saturday (11:30-24:00), Sunday (11:30-22:00)
Closed: Mondays and Tuesdays
Phone: 058-264-1530

Y Market Brewing Nagoya Nishi Taproom

A taproom attached to a new factory in operation in Nishi Ward, Nagoya City. All 8 types of drafts are provided by the brewery staff. You can also buy canned beer. Please check the business schedule on Facebook or Instagram.

[Y Market Brewing Nagoya Nishi Taproom]
Address: 64 Kimaecho, Nishi Ward, Nagoya City, Aichi Prefecture
Business hours: Saturday, Sunday (12:00-18:00) *May be closed due to production schedule
Regular holiday: Monday to Friday
Phone: 052-908-0758
https://www.facebook.com/crafebeer.nagoya
https://www.instagram.com/y.market_brewing/

Ko-jiya

You can taste draft beer from Y Market at an izakaya that uses fermented foods and fermented seasonings. In addition, original fermented drinks such as homemade enzyme lemon sour are also available. A fermented izakaya where you can enjoy gourmet food while being conscious of your health.

[Ko-jiya]
Address: 4-13-3 Meieki, Nakamura Ward, Nagoya City, Aichi Prefecture
Business hours: Monday-Sunday, holidays, days before holidays (11:30-14:00 food LO 13:30 drink LO 13:30, 17:00-21:00 food LO 20:30 drink LO 20:30)
No regular holiday
Phone: 052-561-0850

Y Market Craft Restaurant Nagoroba

Nagoroba is located in RAYARD Hisaya-odori Park, which was created in the Hisaya-odori Park North Area and TV Tower, which was renovated in September 2020. You can enjoy Y market beer and draft sake along with one-of-a-kind original dishes made with fermented seasonings and fermented foods.

Recommended for various occasions such as lunch, lunchtime drinking, a little drinking, and dinner.

[Y Market Craft Restaurant Nagoroba]
Address: Layered Hisaya Odori Park, 3-15-11 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture
Business hours: Monday-Sunday, holidays, the day before holidays (11:00-22:00 food LO 21:00 drink LO 21:00)
*Lunch 11:00-14:00, dinner 17:00-
Closed: December 31st, January 1st
Phone: 052-211-9833

Let's toast with craft beer that you can enjoy casually!

Since each type of craft beer has a completely different color, aroma, taste, and bitterness, we recommend that you compare several types. Once you find the style you like, you will enjoy the world of craft beer even more.

Y Market also sells canned beer, which can be purchased at taprooms attached to factories, liquor stores, and supermarkets. It's nice to be able to easily enjoy the taste of Y Market at home.