We were excited to hear that a wonderful confectionery store had opened near Takatake Station on the Sakuradori Subway Line in Izumi, Higashi-ku, Nagoya City. The name of the store is "slow" As the name suggests, the store has an unadorned beauty that does not betray the impression of simplicity and sophistication.

*Hereafter referred to as slow.

Joy to have something sweet and special

Cream puffs and baked sweets lined up in front of the entrance.

When you open the door, you will find artful cream puffs and baked goods lined up in a neat and tidy manner.

Cut cakes and colorful whole cakes are also there.

Next to it, a gorgeous cake welcomes you, and just looking at it makes you feel happy.

Baked sweets lined up in a gallery-like space.

At slow, they offer cream puffs and simple cut cakes for everyday sweet treats. For special occasions, they offer gorgeous whole cakes. They also offer baked goods that last a little longer and are great as souvenirs.

With these three as the axis, each product is made with special attention.

A painting of Donald Sultan on the wall.

“If only there was something gentle and deliciously sweet to be a part of our lives. I think that would be a very rich thing.” Mr. Kondo, the manager of the store, told me that.

When you finish a day, there is a cake waiting at home, or when you open the refrigerator, there are cream puffs in it. He has been making confectioneries with the hope that his customers can feel such happiness in their daily lives.

Recommended menu

First of all, Mr. Kondo introduced me to what to try.

Cream puff plain ¥600 (tax included)

slow's flagship product, cream puffs. After enjoying the rough texture of the cookie puff, a gentle, rich custard cream spreads from the inside to your mouth.

Custard cream is like red bean paste at a Japanese confectionery or sauce at an eel restaurant; it is the result of the individuality of the store and the pastry chef. This is a dish that is filled with slow's passion for custard cream.

I would like you to feel the happiness of the moment when the cream spreads in your mouth.

Canelé ¥100 (tax included) ~

The crispy, chewy texture of these canelé is also popular. Slow uses cane sugar and brown sugar to express the sweetness. They have many customers who say, "Can I have a canele, please? This is a product that has grown up from the voices of many customers. They make two kinds of canelé so that our customers can enjoy the difference between the canele and the brown sugar.

Unfortunately, I was unable to taste them because they were sold out during our visit. If you want to order canelé, it would be better to come early or make a reservation before visiting the store.

Shortcake ¥650 (tax included)

At slow, cane sugar is also used in the sponge and cream for shortcakes. The soft sweetness of the cane sugar and the tartness of the strawberries. In addition, white chocolate ganache is sandwiched between the sponge and the cream to give the cake a milky taste.

“I like cut cakes with names that are simple and give you an image of the taste. But when you eat it, the taste changes and there is something special about it." says Mr. Kondo.

Please try to taste such a sweet and happy story.

Whole cake (price varies depending on design)

"For special occasions, have an extraordinarily gorgeous cake."

Even when choosing a cake, if you imagine the scene and feel happy. These are the cakes designed with that in mind. It seems to add vivid colors to precious memories.

「Lady」

Whole cakes can be ordered by phone or in person at least 3 days in advance. For girls' cakes, it is possible to change hairstyles, wear glasses, or make some other arrangements. We would love to order one for a friend or for a family member's special occasion.

Terrine chocolate shichimi ¥250 (tax included)

A terrine chocolate made with the image of a texture similar to uiro and raw chocolate.

Inside, there is an unexpected ingredient, shichimi chili pepper. After the sweetness comes a spicy aftertaste that is addictive, and it seems that there are many repeat customers. Not only is it delicious, but there are a lot of tricks that will make the conversation lively.