Maison Margiela "Replica" Fragrance has opened the first "Replica" home-scented concept store on the first floor of Lachic, focusing on "Replica" home care products for the first time in Japan.

The new store is the first concept store in Japan to offer a sophisticated lifestyle with a full range of home-selling items that can be enjoyed at home.

The lineup includes fragrances, candles, diffusers, bath and body collections, and other items that add fragrance to your home.

What is Maison Margiela Fragrance Perfume "Replica" Fragrance?

Maison Margiela is a fashion brand founded by Martin Margiela in Paris, France in 1988. In 1994, Maison Margiela launched the "Replica" capsule collection based on the concept of "timeless universality".

In 2012, this concept inspired the creation of the “Replica” fragrance. The biggest feature of “replica” fragrances is that they reproduce “scenes” with scents.

All of them have light fragrances, are easy to use, and are highly supported by both men and women! The clean fragrance and sophisticated, mode package design are gender-free and enjoyable.

The concept store is on the first floor of Lachic. It's on the Otsu street side.

Thirteen eau de toilettes, including the best-selling scent "Lazy Sunday Morning," are available, as well as bath and body products for first-timers, and candles and diffusers that make great gifts!

Also not to be missed are a lampshade-shaped candle holder, now available only at select stores, and a limited edition set of refills and bottles of "Replica Eau de Toilette Lazy Sunday Morning"!

A store with the theme of home scenting

The interior of the store, which has the theme of home shopping, spreads out like a showroom, reminiscent of a pure white living room and bathroom.

Not only can you walk around the store and experience the world of the brand, but you can also sit on the sofa and take pictures.

If you look closely at the mirror, you will see a Margiela calendar tag.
It is a Margiela tag with a series of numbers from 0 to 23, with each line represented by a circled number.

The number "3" means fragrance.

From the perspective of sustainability, it is also a point to display vases and accessory cases made from upcycled used containers throughout the store.

Please use the used container as shown in the picture.

The most popular "Lazy Sunday Morning" offers not only fragrances, but also diffusers, shower gels, and hand creams that are recommended as gifts.

Since the theme of the fragrance is "a lazy Sunday morning when you wake up wrapped in linen," the display also uses pillows to express the comfort of a holiday morning.

Fragrance to choose by sense, not knowledge!

The "Replica" fragrance was created with a focus on the essence of fragrance, and as the concept of "Memory in Fragrance" suggests, it is a fragrance that is selected with the senses. It vividly recreates a variety of memories and memories of the time, place, time of day, weather, mood, and even the fluctuation of emotions.

In addition, one of the major features is that it refrains from notation of raw materials, ingredients, perfumers, etc., which is common knowledge in the world of perfume.

For that reason, all bottles have a Polaroid photo that visualizes the “memory” of the scent, and you can find the scent you like simply by choosing the photo that interests you.

3 popular fragrances

lazy Sunday Morning

“Lazy Sunday Morning” is overwhelmingly popular among “replica” fragrances.

It is an eau de toilette that Japanese people like, which is clean and easy to use regardless of the season or gender.

<Theme>
It's a sunny Sunday morning in Florence, Italy, 2003.
Freshly washed linen sheets gently wrap your skin. Reproduce a fresh, slow and calm moment that you want to stay forever.

When the Rain Stops

"When the Rain Stops" released in 2022. An aquatic scent that evokes the after-rain, and bright pink pepper and rose petals express the natural glow that stands out in the clear air.

<Theme>

In Dublin in 1967, the spring rains had stopped. Light streamed in through the clouds, and a stillness enveloped the air as if time had stood still. The lingering afterglow of the rain is recreated as warm sunlight reflects off the drops of grass and flowers and the puddles reflecting the sky.

Jazz Club

The aroma of cocktails and cigars "Jazz Club". It is popular with men, but it can also be worn by women to create a sexy atmosphere. A fragrance that makes you feel like you're sitting at a bar counter.

<Theme>

Brooklyn, New York in 2013.
A jazz club hidden in the heart of New York City. The dimly lit room is filled with the aroma of liqueur and cigarettes, and the sound of a saxophone resonates pleasantly. The private atmosphere of sophisticated adult men is recreated.

I actually chose a fragrance!

This time, the male staff of Editorial Team actually tried to choose a fragrance!
At the "Replica" fragrance, you can receive unique counseling that speaks to your memory using Polaroid photos.

-I just wanted to buy a new perfume, so I'm looking forward to seeing what kind of scent I can find!

Staff: "First of all, look at the photos and choose which one attracts you."

-I like the sea, so I have a beach photo and a clean image, so I'm curious about these two.

Staff member: "Then, please actually smell the fragrance. How do you like it?"

- Amazing! I love both scents! !

When I smelled the scents I actually chose, I was surprised that both of them liked their scents.
This time, I chose the "Lazy Sunday Morning" that I liked more from the two.

With this method of selection, even those who are new to fragrances can choose their favorite fragrance without hesitation. When I actually experienced it, I felt that it was very good because I could enjoy a wide range of fragrances.

It is said that the impression of a fragrance is more memorable than its appearance. Why not change your fragrance and meet a new you?

This time, we introduced Japan's first "replica" home-sending concept store.
Recommended as a reward for yourself or as a gift for someone special.

Please take this opportunity to visit.